How would you like to modify your print capabilities to incorporate processing based on existing customers previous purchases?
How would you like to develop additional messages to your customer on their statements reflecting promotions or point them to additional discounts, do more than just personalize your output to the intended recipient.
What they are delivering all ready is a document that some one is guarenteed to open, why not take advantage of promotions on these existing transaction-related documents. The are many advantages over promotion that you could do in various other means.
What you are delivering today can be enhanced because you all ready have:
1. Openability. Statements and invoices are expected—they contain important financial information and usually require action. More than 95% of transaction documents are opened and read each month – far more than any other type of direct response effort.
2. Involvement. Bills and statements receive more attention than any other form of communication including television advertisements. Studies show that the average customer invests between one and three minutes for statement review.
3. Trusted Media. While e-security and telephone fraud continue to make headlines, nearly everyone trusts the postal service to send and deliver mail – including highly important documents.
4. Functionality. Statements are often viewed more than once. The paper-based nature of transaction mail helps consumers pay bills, submit expense reports, prepare taxes and file documents.
5. Returns. Statement-based marketing is effective because it targets current customers. A five percent increase in current customer business can translate into as much as a 50 percent increase in bottom-line profits.
6. Customized offers. Statement-based marketing is effective because it enables customized offers to be automatically generated by the transactional data within the document itself
Let me know, there are many ways that I can assist you!
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How would you like to develop additional messages to your customer on their statements reflecting promotions or point them to additional discounts, do more than just personalize your output to the intended recipient.
What they are delivering all ready is a document that some one is guarenteed to open, why not take advantage of promotions on these existing transaction-related documents. The are many advantages over promotion that you could do in various other means.
What you are delivering today can be enhanced because you all ready have:
1. Openability. Statements and invoices are expected—they contain important financial information and usually require action. More than 95% of transaction documents are opened and read each month – far more than any other type of direct response effort.
2. Involvement. Bills and statements receive more attention than any other form of communication including television advertisements. Studies show that the average customer invests between one and three minutes for statement review.
3. Trusted Media. While e-security and telephone fraud continue to make headlines, nearly everyone trusts the postal service to send and deliver mail – including highly important documents.
4. Functionality. Statements are often viewed more than once. The paper-based nature of transaction mail helps consumers pay bills, submit expense reports, prepare taxes and file documents.
5. Returns. Statement-based marketing is effective because it targets current customers. A five percent increase in current customer business can translate into as much as a 50 percent increase in bottom-line profits.
6. Customized offers. Statement-based marketing is effective because it enables customized offers to be automatically generated by the transactional data within the document itself
Let me know, there are many ways that I can assist you!
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